There could be various variations of product life cycle with a slight deviation from the ideal curve. Here we discuss the most common variations along with special cases of style, fashion and fad.

Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by...

India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month....

Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...