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Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

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It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...
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Brand Wars – Havells Vs RR Kabel 2018

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Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...
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Bata rolls out new campaign featuring Kriti Sanon

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After a month when Bata India announced Kriti Sanon as their brand ambassador, the company has rolled out a fresh TVC featuring the actress....
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Paper Boat Rakshabandhan Ad is Unique in its Own Way

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Paper Boat is a unique brand when it comes to beverages. Hector Beverages have managed to pull off a brand full of nostalgia right...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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