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Britannia Aims At Premium Biscuits Market with New TVC Campaign

CampaignsArpit Srivastava -
Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...
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SAB TV New Brand Identity Talks Only Comedy

Brand ManagementArpit Srivastava -
Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
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Flipkart Big Billion Day Sales Figures 2016

Arpit Srivastava -
Like every year it was once again online sales war during the festive season amongst the e commerce giants - Amazon, Flipkart & Snapdeal....
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Tanishq Diwali campaign appeals gifting gold this season

Arpit Srivastava -
With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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