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Effect of Jio on Indian Telecom Industry Landscape

Excerpts & OpinionsArpit Srivastava -
Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...
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SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

Excerpts & OpinionsArpit Srivastava -
SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
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Loan Waiver Not a Solution to India's Agriculture Problem

Arpit Srivastava -
The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....
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Marketing Examples of the Decoy Effect

Excerpts & OpinionsArpit Srivastava -
We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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