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What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...
Samsung is giant. It employs 427,000 staff, has an annual turnover in  excess of $270bn and assets of $600bn spread across over 80 business  units....
Twitter, which on Thursday revealed its plans to go public, came to life on March 21, 2006 when co-founder Jack Dorsey's account (@jack) automatically...
In a rare interview, the Mozart of Madras talks about dropping out of school, struggling to make it big and life after fame. Here...

Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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