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Yahoo's New Boring Logo Design: Classic Result of Micromanaging

Excerpts & OpinionsArpit Srivastava -
Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. After teasing the marketing community for months,...
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India Mobile Landscape Study 2013

Excerpts & OpinionsArpit Srivastava -
India Mobile Landscape study finds that there are 14.32 crore internet users in country. There are 55.48 crore actual mobile users in the country and...
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Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992

Excerpts & OpinionsArpit Srivastava -
In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...
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Ford Ecosport Recall – Denting PR after the ad fiasco

Excerpts & OpinionsArpit Srivastava -
Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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