For long term sustainability, business entities need to build customer satisfaction.Customer satisfaction involves: - Customer creation. - Customer maintenance/ Retention. Customer Creation: Q: How can a business...

Early this month, the UK Daily Telegraph ran a strange story that went like this: “Domino’s Pizza has announced plans to conquer the final...

The heterogeneity that characterizes the modern Indian consumer has created a maze that marketers would like to unravel in order to target their products...

Companies activities to address the market affects-  organization, customers, society. Interest of each group may be different and in conflict to each other. Q: What weightage...