Indian retailers reported the highest loss of stocks to theft in the world for the fifth year in a row in 2011, with about...

For long term sustainability, business entities need to build customer satisfaction.Customer satisfaction involves: - Customer creation. - Customer maintenance/ Retention. Customer Creation: Q: How can a business...

Early this month, the UK Daily Telegraph ran a strange story that went like this: “Domino’s Pizza has announced plans to conquer the final...

The heterogeneity that characterizes the modern Indian consumer has created a maze that marketers would like to unravel in order to target their products...