Companies activities to address the market affects-  organization, customers, society. Interest of each group may be different and in conflict to each other. Q: What weightage...

Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalisation. With the inception of various divisions,the...

Recently I came across the list of Most Trusted Brands in India published by Economic Times. As usual there is the same set of names...

1 COLGATE Colgate works closely with thousands of small shop owners and local wholesalers to ensure greater availability of its products everywhere. 2 LUX Lux was launched...