HomeMarketing

Category: Marketing

Related categories

What is Marketing Myopia? Concept and Examples

Arpit Srivastava -
Marketing Myopia - Introduction Marketing Myopia refers to the phenomenon of not being able to see a long term and more sustainable goal for an...
Continue reading

The 7 Branding Approaches & Their School of Thoughts

Brand ManagementArpit Srivastava -
Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...
Continue reading

How Amazon India is making sure the success of Amazon Prime in the country

BusinessArpit Srivastava -
E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...
Continue reading

Building Brand Equity (Philip Kotler Summary)

MarketingArpit Srivastava -
Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...
Continue reading
1...456...17Page 5 of 17

Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

Categories

Mixed BagMarketingExcerpts & OpinionsBrand ManagementCampaignsDigital MarketingRural MarketingSelf ImprovementPersonal FinanceAI

Tags

AdvertisingMarketing CommunicationsBrandingIndian EconomyTV CommercialsInsightsPhilip KotlerConsumer BehaviourManagement ModelseCommerceMarketing ManagementConceptsInternetStrategic PlanningAmazonData StoryProduct PlanningFlipkartMobile IndustryRetail