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Building Brand Equity (Philip Kotler Summary)

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Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...
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Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner

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The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...
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Traditional Marketing Mix – The 4 Ps of Marketing

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What is the Traditional Marketing Mix ?The Traditional Marketing Mix model (also known as the 4 P's) can be used by marketers as a...
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Distribution Strategies for Rural Market – Indian Perspective

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Distribution Strategies for Rural Market – Indian Perspective In our last post we talked about Product Strategies one can adopt while managing business in the...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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