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Defining Brand Equity (Philip Kotler Summary)

Brand ManagementArpit Srivastava -
Brand equity is the added value endowed on products and services. It may be reflected in the way consumers think, feel, and act with...
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Role of Brands and Scope of Branding (Philip Kotler Summary)

Brand ManagementArpit Srivastava -
The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the...
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Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

Arpit Srivastava -
The CES 2015 is on in Las Vegas and the internet is filled up with new product announcements. Of the many announcements made, one...
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Someone asked a marketer whether he is a proud Indian…

MarketingArpit Srivastava -
Finally its India's 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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