Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...

Brand Resonance Pyramid (Philip Kotler Summary) The brand resonance model also views brand building as an ascending, sequential series of steps, from bottom to top....

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary) Developed by: Millward Brown and WPP Marketing research consultants Millward Brown and WPP have developed the BRANDZ...

Brand Asset Valuator – BAV Model to measure Brand Equity (Philip Kotler Summary) Advertising agency Young and Rubicam (Y&R) developed a model of brand equity...