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Britannia Aims At Premium Biscuits Market with New TVC Campaign

CampaignsArpit Srivastava -
Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...
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SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

Excerpts & OpinionsArpit Srivastava -
SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
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How to Improve LinkedIn Profile – Tips and Tricks

Digital MarketingArpit Srivastava -
LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...
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Kapferer Brand Identity Prism – Concept and Examples

Brand ManagementArpit Srivastava -
In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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