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SAB TV New Brand Identity Talks Only Comedy

Brand ManagementArpit Srivastava -
Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
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Flipkart buying Snapdeal! Logic behind the mega acquisition

Mixed BagArpit Srivastava -
With most of the e-commerce players running into losses, its time for the industry to churn out some numbers for the investors and prove...
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Alpenliebe Gold India TVC Campaign – Feb 2017

Arpit Srivastava -
Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency:...
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Brand differentiation using service promise – Ford and Samsung Example

Arpit Srivastava -
Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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