With the placement season kicking off in most of the B-Schools in the country, reading is one of the best hobbies you can talk...

We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...

What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...

As gradually revenue figures of telecom operators are moving towards becoming data dominated, Airtel rolls out its new campaign, the latest Ice Cream Truck...