Advertising in India is a typical task. With such varied cultures to address its difficult to focus. However, with its latest jingle ‘Har ek friend zaroori hota hai’it looks like Airtel has decided to target the youth… and why not when India’s 70% population is between 25-35 yrs.

Though the concept of advertising through flash dance was  nothing new in the western economies but I recently came across a well executed campaign by Airtel too.

Its a delight to see the growing industry..

Check out the following video…