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Brand Wars – Havells Vs RR Kabel 2018

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Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...
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FIFA World Cup Football Viewership in India Vs Cricket

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India is witnessing a period of increasing penetration of sports other than cricket, thanks to a better performance of Indian teams and athletes in various...
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Factors Affecting TV Viewership in India

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We have spoken about TV Viewership in India in an earlier article. In this article we will look at the factors which affect TV...
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Kapferer Brand Identity Prism – Concept and Examples

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In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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