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FIFA World Cup Football Viewership in India Vs Cricket

Brand ManagementArpit Srivastava -
India is witnessing a period of increasing penetration of sports other than cricket, thanks to a better performance of Indian teams and athletes in various...
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Factors Affecting TV Viewership in India

Brand ManagementArpit Srivastava -
We have spoken about TV Viewership in India in an earlier article. In this article we will look at the factors which affect TV...
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Kapferer Brand Identity Prism – Concept and Examples

Brand ManagementArpit Srivastava -
In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
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SAB TV New Brand Identity Talks Only Comedy

Brand ManagementArpit Srivastava -
Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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