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SAB TV New Brand Identity Talks Only Comedy

Brand ManagementArpit Srivastava -
Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
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Interbrand announces the Best Global Brands 2016

Brand ManagementArpit Srivastava -
If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand...
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Why Coca Cola dropped Salman Khan from Thums Up?

Arpit Srivastava -
Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...
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What is CPRP in Advertising and Media Planning ?

Brand ManagementArpit Srivastava -
Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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