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The 7 Branding Approaches & Their School of Thoughts

Brand ManagementArpit Srivastava -
Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...
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Flipkart launches the Big Billion Day Campaign 2016

Arpit Srivastava -
Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and...
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Building Brand Equity (Philip Kotler Summary)

MarketingArpit Srivastava -
Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...
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Nescafe and RED FM create a heartwarming ad to Stay Started

Brand ManagementArpit Srivastava -
Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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Mixed BagMarketingExcerpts & OpinionsBrand ManagementCampaignsDigital MarketingRural MarketingSelf ImprovementPersonal FinanceAI

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