HomeBrand Management

Category: Brand Management

Related categories

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Brand ManagementArpit Srivastava - March 16, 2016

Aaker Model of Brand Equity views brand equity as a set of five categories of brand assets and liabilities linked to a brand that...

Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab Campaign

Brand ManagementArpit Srivastava - January 4, 2016

Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC,...

Brand Equity Models (Philip Kotler Summary)

Brand ManagementArpit Srivastava - March 21, 2015

Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...

Brand Resonance Pyramid (Philip Kotler Summary)

Brand ManagementArpit Srivastava - March 20, 2015

Brand Resonance Pyramid (Philip Kotler Summary) The brand resonance model also views brand building as an ascending, sequential series of steps, from bottom to top....

1...678 9 Page 7 of 9

Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

Category: Brand Management

Arpit Srivastava

Categories

Tags