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Nescafe and RED FM create a heartwarming ad to Stay Started

Brand ManagementArpit Srivastava -
Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up...
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Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Brand ManagementArpit Srivastava -
  Aaker Model of Brand Equity views brand equity as a set of five categories of brand assets and liabilities linked to a brand that...
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Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab Campaign

Brand ManagementArpit Srivastava -
Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC,...
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Brand Equity Models (Philip Kotler Summary)

Brand ManagementArpit Srivastava -
Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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