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Core Concepts of Marketing (Philip Kotler Summary)

MarketingArpit Srivastava -
In this article, we talk about the Core Concepts of Marketing as put forward by Dr Philip Kotler. As Dr Kotler defines; Marketing Management is...
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Indian Advertising Going a Step Further – Airtel Flash Dance

MarketingArpit Srivastava -
Advertising in India is a typical task. With such varied cultures to address its difficult to focus. However, with its latest jingle 'Har ek...
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MAINE KAROO TO CHARACTER DHEELA HAI !

Excerpts & OpinionsArpit Srivastava -
What makes this song so entertaining? Is it Salman or is it the lyrics or both? Probably both. The words were as important as...
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Can chocolates replace the Indian weakness for traditional sweets? – Comment on the latest ad campaign by Cadbury

MarketingArpit Srivastava -
Cadbury’s new Dairy Milk campaign wants the chocolate to replace traditional sweets at home. Cadbury India is constantly striving to give Indians new reasons to...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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